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Advanced Topics in Electronic Commerce, Volume 1 is the first release in this series.

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  • Advanced Topics in Electronic Commerce, Volume 1 - Google книги?

In our present era, electronic commerce has taken the stage as a necessary ingredient in education, manufacturing, and even research. Individuals involved in researching, improving, and using e-commerce need a strong resource to provide ideas and information on the utilization of these new technologies and what possibilities e-commerce offers. A RoadMap for Success.

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An Indian Experience. The median number of subscriptions an active subscriber holds is two, but nearly 35 percent have three or more.

Citations per year

Male shoppers are more likely than women to have three or more active subscriptions—42 percent versus 28 percent, respectively—suggesting that men particularly value automated purchasing and the ability to limit store trips Exhibit 2. There are three broad types of subscriptions: replenishment, curation, and access.

Sookman: Computer, Internet and Electronic Commerce Law

Replenishment subscriptions allow consumers to automate the purchase of commodity items, such as razors or diapers. Curation subscriptions seek to surprise and delight by providing new items or highly personalized experiences in categories such as apparel, beauty, and food. Last, access subscribers pay a monthly fee to obtain lower prices or members-only perks, primarily in the apparel and food categories.

Curation services, with 55 percent of total subscriptions, are by far the most popular, suggesting a strong desire for personalized services.

Replenishment accounts for 32 percent of subscriptions and access subscriptions for 13 percent Exhibit 3. Ipsy beauty , Blue Apron meal kits , and Birchbox beauty round out the top five. Both men and women, buying for themselves or for others, use many of the leaders, but women are more likely to subscribe to beauty and apparel services, including Stitch Fix apparel , AdoreMe lingerie , and ShoeDazzle shoes. Consumers do not have an inherent love of subscriptions.

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If anything, the requirement to sign up for a recurring one dampens demand and makes it harder to acquire customers. Rather, they want a great end-to-end experience and are willing to subscribe only where automated purchasing gives them tangible benefits, such as lower costs or increased personalization , as our interactive shows. A recommendation, including word of mouth and positive online reviews, is a key trigger for consumers to sign up with a subscription service, particularly those for curation and access.

Subscribers to both also want something new and innovative. In contrast, replenishment subscribers are more motivated by financial incentives, such as discounts, and by a strong need for the product. To continue subscribing, consumers particularly curation and access subscribers expect personalized subscriptions to become more tailored over time: 28 percent of both groups said that a personalized experience was the most important reason for continuing to subscribe.

Curation subscribers also want to be surprised and delighted and to feel they are getting good value for the money. In contrast, access subscribers emphasize convenience as a reason to subscribe, in addition to personalization. For replenishment subscribers, convenience 24 percent was the most important consideration, though value for the money 23 percent and personalized experiences 22 percent were also important.


E-commerce: purchasing and selling online

In these situations, subscribers say they would prefer to buy the products when they need them, either in stores or from transactional e-commerce services, instead of subscribing. It can be difficult for subscription e-commerce companies to acquire and then retain consumers. On the acquisition side, only 53 percent of consumers know about even one of the top services. Moreover, conversion is weak: only 55 percent of those who consider a service ultimately subscribe, probably because people are reluctant to sign up for a long-term commitment.

Replenishment services have a higher conversion rate than curation or access services 65 percent, 52 percent, and 51 percent, respectively.